The Dress Up

Black Friday Dress Lookbook: Winter Styles for Every Moment

Black Friday has arrived and so has our most magical drop of the year. It’s the perfect time to choose something special, get inspired with our curated girls winter lookbook, designed to help you style your little one for every celebration this season.

Winter Party

Frosty blues • Soft greys • Cold-weather sparkle

For those refined winter moments weddings, christenings, family gatherings, or holiday photoshoots the Winter Party edit brings magic wrapped in cool-toned elegance. Think icy blue tulle, gentle dove-grey, and delicate shimmer that glistens like freshly fallen snow. These dresses are designed to feel dreamy yet sophisticated, making your little one look right at home in any winter wonderland setting.

Pair with silver heeled sandals for a serene winter look or layer a grey satin dress with a faux-fur cape for instant luxury.

Dresses: Evelyn Ice Blue, Harper Grey and Victoria Aegean Blue. Shoes: Snowdrop, Ivory Pearl Sandals, Pansy Mauve.

Evening Elegance

Navy satin • Grey sparkle • Winter whites • Modern silhouettes

When the occasion calls for something polished and timeless, this look focuses on deeper winter hues: rich navy tones, graceful grey sparkle, and crisp winter-white dresses offering a refined palette for formal events. These dresses are ideal for winter weddings, theatre evenings, or family dinners where you want her outfit to feel elevated but still comfortable.

Pair with a navy lace detailed shoe for a classic evening look or choose a silver sparkle sandal that shimmers under warm, twinkly lighting. This is sophisticated style made easy, perfect for creating timeless holiday memories.

Dresses: Elizabeth Navy, Maya Grey and Victoria Ivory. Shoes: Zinnia, Pansy Silver and Kamellia Navy.

Sugar Plum Princess

Pretty pinks • Tulle layers • Fairy-ballet charm

These dresses are for the little dreamers who live for sparkle, twirl, and pink everything. These dresses feature frothy layers of pastel or rose-toned tulle, embellished lace bodices, and whimsical details that feel lifted straight from a storybook ballet. Perfect for birthdays, festive celebrations, or any occasion where she wants to feel extra magical and enchanting.

Style these pink dresses with glittery tights or dainty pink pearl ballerina shoes to enhance the fairytale spirit, and she’ll look like she’s stepped right out of The Nutcracker.

Dresses: Phillipa Pink, Peneolpe Pink, Chelsea Pink and Victoria Lavender. Shoes: Pink Pearl Sandals, Calla Pink and Pearl Party Shoes.

Playful Party Chic

Two-piece sets • Bright colours • Fun & modern

For the little one who loves movement, colour, and personality, they need an outfit that brings joyful energy to any celebration. This edit features two-piece skirt sets in light blue, lilac and pale yellow perfect for parties, discos, or weekend events where she wants to stand out. The mix-and-match feel gives these outfits a modern twist, allowing her to express her style while still feeling dressed up.

Pair these sets with colourful sneakers or sparkly flats for a fun, carefree look. These outfits aren’t just adorable, they’re comfortable, versatile and dance-floor ready!

Dresses: Arielle Pale Yellow, Lilac Midi Skirt Set, Frances Pale Blue Set.

Christmas Day Classics

Navy • Wine red • Winter white with navy bow • Dark sage satin

Christmas Day deserves a moment, and our classic holiday dresses bring all the warmth and charm of the festive season. Traditional navy dresses offer timeless elegance, while rich wine-red gowns deliver that quintessential Christmas feel. For something fresh, winter-white dresses with statement navy bows add a charming contrast; and for a modern twist, dark sage satin provides a beautifully unexpected festive hue.

These dresses work beautifully for Christmas morning photos, family gatherings, or special dinners and their rich tones pair perfectly with a satin wrap ballet shoe. Warm, classic, and timeless.

White Christmas

Soft white • Lace details • Sparkle accents

A White Christmas calls for ethereal beauty. These dresses bring a serene and angelic feel, with soft white fabrics, delicate lace overlays, and subtle sparkle designed to catch winter lighting just perfectly. Guaranteed to make any moment you want her look to feel magical.

Style with pearl accessories, stylish blazers or soft knit cardigans for added warmth. The effect is elegant, peaceful, and picture-perfect, a winter fairytale!

Whether you're drawn to frosty winter tones, sparkling princess moments, bold party colours, or timeless holiday classics, this lookbook was designed to help you visualise every magical outfit. With our biggest drop ever on girls’ dresses for just £15, now is the perfect moment to bring these looks to life!